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"ReadySetResearch!": Surveys: Design & Conduct

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Survey Tipsheets from Duke University

Quoted from the Duke University:

"Designing effective survey questions is among the most important elements of survey research, but it can often be a challenging one. Survey response psychology is complex and there are many potential sources of measurement error that poorly designed surveys and survey questions can introduce. The resources below provide more information about constructing effective survey questions and minimizing measurement error."

Below are the suggestions from Duke University: